The Digital Electrification of Car Dealership Tier 3 Websites & Processes

When the digital advertising world first showed up at car dealerships in the mid-2000s, life was simpler.

“AI” meant Allen Iverson, not something helping you write emails. Blockbuster was still around. And EVs? Those were the little toy cars you bought at RadioShack, not something your OEM expected you to move this month. There was one powertrain, one fuel, and if the car didn’t rumble when you turned the key, it wasn’t on dealership lots!!

Oh how times change.

Now in 2025 almost all franchise dealer lots & websites have gas, hybrid, plug-in hybrid, BEV… and shoppers asking questions your old VDP template wasn’t built to answer. EV range, tax credits, charging time, emission savings, it’s all unique. And the smartest dealers aren’t subjecting their shoppers to a “One-VDP-Fits-All” layout. They are turning their VDPs into EVDPs and customizing the layout templates for each unique powertrain to showcase the most relevant features. They’re building EV Hubs on their websites to educate shoppers, showcase EV inventory, and make their teams look like experts. Online merchandising is supposed to build excitement & answer questions about a product. Dealerships have the opportunity to do this together with partners like Lectrium to educate, convert, and build a healthy EV business unit.

We’re proud that Lectrium is powering a new generation of Tier 3 digital retail; one built for a world where gas, hybrids and EVs coexist on the same website/lot. Shoppers don’t just want listings; they want clarity for their commonly asked questions. Whether it’s charging speed and range for an EV, or fuel economy and incentives for a hybrid, every vehicle deserves content that’s accurate, relevant, and tailored. That’s the shift we’re leading...turning traditional dealership websites into intelligent merchandising platforms built for today’s mix of powertrains.

EV Digital Marketing Turns to Sales Conversions

Generating a lead through an EV Hub or an EVDP is one thing. The next challenge is converting that lead into a test drive or a vehicle delivery! To help with this conversion step, we are Introducing the EV Report. Now when your shoppers submit a lead on an EV, they instantly receive a detailed report on the vehicle’s range, charging station availability, federal and state incentives, fuel savings, emissions, and home charging information all powered by Lectrium’s data. All VIN-specific. Below are some graphics showing the report, the EVDP CTA, and the shareability of the report!

This report can be shared via email or text message to dealership shoppers to answer commonly asked questions.

From Online to the Showroom: EV Sales Conversions Take Real Work

If you aren’t actively working to improve & differentiate your EV merchandising, good luck seeing meaningful lead volume on your electric units. Similarly, if you are not deeply analyzing your EV sales process on the showroom floor, many opportunities likely die before they even begin for your Auto Group. To close EV sales the main questions around Range, Charging, and Price need to be handled with precision and professionalism based on the customer’s real life situation. By no means should you push EVs to every customer, but being able to guide the right customer into an EV while creating a win-win-win for the customer, salesperson, and dealership is a true art form. If you’d like to discuss the EV sales process, hit me up.

At Lectrium, we’re not just helping dealerships adapt to the EV era—we’re becoming the oxygen for their success. By transforming Tier 3 websites into dynamic, intelligent merchandising platforms, we’re empowering dealerships to thrive in a world where gas, hybrids, and EVs coexist. Every shopper deserves clarity, every vehicle deserves tailored content, and every dealership deserves a partner who ensures they’re not just keeping up, but leading the charge.