Lectrium's Story
Founded in 2021 after studying Norway’s leading EV market, Lectrium received backing from Antler Global and set out to help U.S. dealerships win the electrified transition. In 2024, we fully pivoted to one mission: helping car dealerships sell more cars. Today, we unite electrified vehicle merchandising and education with AI agents that make every dealership website work harder.
Two product lines. One dealership advantage.
We help dealerships turn more vehicle research into confident conversations—and more confident conversations into car sales.
Electrified vehicle merchandising and education
VIN-specific range, charging, savings, incentives, and comparison tools that help shoppers understand electrified vehicles and move forward with confidence.
Lumi AI Agent for dealership websites
Configurable for each website, Lumi acts like a trusted employee—answering shoppers, guiding conversations, and improving deeply over time.
2026 · AGENTIC AI
Lectrium enters Agentic AI.
With Lumi, Lectrium enters Agentic AI and commits to bringing modern AI search to dealership websites—a step toward helping dealerships adapt to and welcome the coming wave of agentic shoppers.
Lectrium is a proud member of David Kain’s Vendor20 Group, a multi-year National Automobile Dealer Association and Digital Dealer exhibitor, and an exhibitor at NADA 2027 in Orlando. We partner with OEMs including BMW, MINI, Audi, Subaru, Ford, Lincoln, and Polestar Canada, with more programs on the way.
We now build two product lines for dealerships: electrified vehicle merchandising and education, and Lumi—our configurable AI Agent for dealership websites. Lumi is designed to act like an employee: it gives shoppers helpful, dealership-specific answers, guides conversations, and will continue to improve deeply over time.
In 2024, Lectrium fully pivoted to one question: “Does it sell cars?” In 2026, we launched our first AI Agent and our first Tier 1 OEM programs for electrified vehicle education. We’re here to help dealerships educate shoppers, create better conversations, and sell more cars across every fuel type.
2021
Backed by Antler Global
Lectrium is founded after studying Norway’s electrified market and receives backing from Antler Global.
2024
A sharper mission
Lectrium fully pivots to helping car dealerships sell more cars—our DISC commitment.
