Lectrium's Story

Lectrium was founded in 2021 after studying the world's leading EV market, Norway, and receiving funding from Antler Global. At Lectrium, we innovate to help the American market adopt electrified vehicles faster (Hybrid, PHEV, BEV). Our work with OEMs, Automotive Groups, and individual dealerships keeps us busy, motivated, and excited to keep pushing the boundaries of innovation.

Hero About

Lectrium is a proud member of David Kain's Vendor20 Group, a 3x National Automobile Dealer Association exhibitor, a 3x Digital Dealer exhibitor, and is certified by OEMs like BMW, MINI, Audi, with more on the way. We created the Electrified merchandising industry and are the pioneers paving the way forward with innovation & determination.

We are happy to visit your Auto Group in person to learn from you or to train your team on hybrid and EV sales. Our team members come from major public Auto Groups like Asbury and even DTC behemoth Tesla. We are here to give your dealership the advantage in 2026, 2027 and beyond.

At the end of the day, you will ask "Does it sell cars?" or DISC. We can confidently state: YES. Lectrium passes the DISEV test "Does it sell Electrified Vehicles." Let's work together to capture more of your market share by educating customers on range, charging, savings, and fuel types to maximize the ROI of your digital investments.

Pluma team
Pluma team

2021

Founded with a Clear Mission

Lectrium exists to help Auto Groups sell more hybrids, phevs, and bevs. We help your group compete and beat Tesla, Rivian, and Lucid style DTC players with world class information.

Let’s create the most intuitive shopper experience for electrified vehicles, together!

Pluma team
Pluma team

Meet the team

Peter Barba

CEO & Co-Founder

Theresa Williams

Ziggy Zabieta

Co-Founder

Diana Smith

Šarūnas Domarkas

Head of Data

Thomas Taylor

Gabija Virbickaitė

Marketing Manager

Thomas Taylor

Reggie Brustulin

Head of Sales

Meet the team

Peter Barba

CEO & Co-Founder

Theresa Williams

Ziggy Zabieta

Co-Founder

Diana Smith

Šarūnas Domarkas

Head of Data

Thomas Taylor

Gabija Virbickaitė

Marketing Manager

Thomas Taylor

Reggie Brustulin

Head of Sales

Meet the team

Peter Barba

CEO & Co-Founder

Theresa Williams

Ziggy Zabieta

Co-Founder

Diana Smith

Šarūnas Domarkas

Head of Data

Thomas Taylor

Gabija Virbickaitė

Marketing Manager

Thomas Taylor

Reggie Brustulin

Head of Sales

Meet the team

Peter Barba

CEO & Co-Founder

Theresa Williams

Ziggy Zabieta

Co-Founder

Diana Smith

Šarūnas Domarkas

Head of Data

Thomas Taylor

Gabija Virbickaitė

Marketing Manager

Thomas Taylor

Reggie Brustulin

Head of Sales

Get Started with Lectrium