AI-powered merchandising for modern dealerships
Help shoppers research, understand, and choose their next vehicle—all without leaving your VDP.
5.0
|
40+ Customer reviews
Trusted by 500+ automotive dealers and 8 OEMs
Merchandising for the Customer Obsessed Dealer
Connect Every Insight
We build with your marketing team & customers in mind. Our proprietary VIN-specific data gives you a clearer view of shopper behavior, and brings higher quality leads, backed by Google Analytics.
Sell Faster
We handle the EV education upfront, answering range and charging questions before shoppers ever speak to sales, shortening sales cycles, removing common objections, and boosting gross on electrified inventory.
Drive Engagement
Our electrified merchandising tools help your buyers understand how an electrified vehicle fits into their daily life, meaning they conduct research on your website, not a competitors.
Merchandising for the Customer Obsessed Dealer
Connect Every Insight
We build with your marketing team & customers in mind. Our proprietary VIN-specific data gives you a clearer view of shopper behavior, and brings higher quality leads, backed by Google Analytics.
Sell Faster
We handle the EV education upfront, answering range and charging questions before shoppers ever speak to sales, shortening sales cycles, removing common objections, and boosting gross on electrified inventory.
Drive Engagement
Our electrified merchandising tools help your buyers understand how an electrified vehicle fits into their daily life, meaning they conduct research on your website, not a competitors.
Merchandising for the Customer Obsessed Dealer
Connect Every Insight
We build with your marketing team & customers in mind. Our proprietary VIN-specific data gives you a clearer view of shopper behavior, and brings higher quality leads, backed by Google Analytics.
Sell Faster
We handle the EV education upfront, answering range and charging questions before shoppers ever speak to sales, shortening sales cycles, removing common objections, and boosting gross on electrified inventory.
Drive Engagement
Our electrified merchandising tools help your buyers understand how an electrified vehicle fits into their daily life, meaning they conduct research on your website, not a competitors.
Merchandising for the Customer Obsessed Dealer
Connect Every Insight
We build with your marketing team & customers in mind. Our proprietary VIN-specific data gives you a clearer view of shopper behavior, and brings higher quality leads, backed by Google Analytics.
Sell Faster
We handle the EV education upfront, answering range and charging questions before shoppers ever speak to sales, shortening sales cycles, removing common objections, and boosting gross on electrified inventory.
Drive Engagement
Our electrified merchandising tools help your buyers understand how an electrified vehicle fits into their daily life, meaning they conduct research on your website, not a competitors.
16%
Lower Bounce Rate on VDPs
58%
More Key Events Clicked
2x
EV Lead Volume
Give every VDP an AI advantage
Lumi helps shoppers research vehicles with instant, relevant answers based on your inventory and trusted sources. From range and charging to incentives, features, and pricing, Lumi helps buyers understand what matters and move forward with confidence.
Always ready to help. Built around your inventory. Designed to drive action.
Vehicle research is changing. Is your dealership ready?
7 hours
That’s how long buyers spend researching before visiting a dealer.
63%
of in-market shoppers say they’ll likely use AI for their next vehicle purchase.
Bring research to your VDP
Lumi gives shoppers an AI-powered way to explore vehicles, ask questions, and get answers while they’re already browsing your inventory.
Powered by leading AI models
Vehicle-specific data and insights
Range maps, charging, incentives, features, and more
Works across fuel types
Unique Product Features
Home Charging
Battery Certificates
Battery & Charging Integrations
EV service providers like Qmerit for Home Charging and Aviloo for Battery Certificates.
World class data foundation with Model Context Protocol (MCP) layers built-in for extended AI innovation
Custom branding based on Auto Group or OEM styling
Unique Product Features
Home Charging
Battery Certificates
Battery & Charging Integrations
EV service providers like Qmerit for Home Charging and Aviloo for Battery Certificates.
World class data foundation with Model Context Protocol (MCP) layers built-in for extended AI innovation
Custom branding based on Auto Group or OEM styling
Unique Product Features
Home Charging
Battery Certificates
Battery & Charging Integrations
EV service providers like Qmerit for Home Charging and Aviloo for Battery Certificates.
World class data foundation with Model Context Protocol (MCP) layers built-in for extended AI innovation
Custom branding based on Auto Group or OEM styling
Unique Product Features
Home Charging
Battery Certificates
Battery & Charging Integrations
EV service providers like Qmerit for Home Charging and Aviloo for Battery Certificates.
World class data foundation with Model Context Protocol (MCP) layers built-in for extended AI innovation
Custom branding based on Auto Group or OEM styling
Trusted by Our Dealer Partners
Find out why leading dealers choose Lectrium to stay ahead in electrified retail.
“This EV website integration tool will elevate your website and improve your customers experience by helping website visitors fully understand all the important details of owning and driving an EV. Not only does this help your customers directly but it also helps with overall EV training for the sales team too. Since partnering with Lectrium, we have heard nothing but positive feedback from employees and customers alike.”
Michella Pyle | The Niello Company
“Lectrium is a great tool! Check them out! Bonus - Ziggy and Peter are amazing! If you haven’t met them yet, you need to.”
Angi Lund | Halladay Auto Group
“Lectrium has an amazing team that always pushes to make the customer experience the best it can possibly. Ev lifestyle is growing and they make sure you have the best information in the palm of your hand!”
Gavin Reeves | Galleria BMW
“Great tool that allows dealerships to share meaningful information with customers about EVs. Plus, the team at Lectrium are top notch.”
Dennis Gingrich | The Niello Company
“Lectrium is extremely forward thinking when it comes to the customer experience around electric vehicles. They hit on any pain points and fears and provide transparency for the customer. They took a good concept and executed it nicely! And they continue to innovate and grow with the ever changing landscape of the EV market.”
Jason Savino | All American Subaru
“The information Lectrium provides our consumers is vital to our EV sales/business. It’s easy to use and provides a positive experience to EV shoppers minimizing ‘range anxiety’. Lectrium’s team stays connected with ours - adding 100% more value to the partnership.”
Tiffany Albu | The Niello Company
“Not just EV experts, evangelists and enthusiasts but world class people building amazing customer experiences to help dealers build trust, answer the common EV consumer questions with visually stunning website add-ons, and move the consumer down the path to purchase. If you want to sell more EVs, it starts by focusing on the consumer and their fears. Education, fast and accurate information, and interactive website tools by Lectrium help both the consumer and the dealer employees better understand EVs. Lectrium helps move consumers from the web to your showroom and into the seat of EV's so they can have the jaw dropping experience we all have had in our first drive.”
Pete Petersen | Former CEO, Dealers United
“Partnering with Lectrium has been an exceptional experience. Their team is innovative, collaborative, and always focused on delivering real value. They listen closely, move fast, and bring solutions that actually help dealerships connect with clients in what can be, the confusing EV space. Bottom line – we have sold more EV vehicles because of our relationship with Lectrium.”
Jay Gubala | HC
“Lectrium has blown me away. Their plug-in is fast, intuitive, and clearly built by people who understand the EV ecosystem and the operational realities on the ground. What really sets them apart, though, is the team behind it. Every interaction has been responsive, thoughtful, and genuinely solution-oriented: no fluff, no runaround. Just smart people who know their product and stand behind it. If you want a modern EV charging partner that actually delivers on what they promise, Lectrium is the one to bet on.”
Jake Horvat | Flow Automotive
“Lectrium is extremely forward thinking when it comes to the customer experience around electric vehicles. They hit on any pain points and fears and provide transparency for the customer. They took a good concept and executed it nicely! And they continue to innovate and grow with the ever changing landscape of the EV market.”
Jason Savino | All American Subaru
“This EV website integration tool will elevate your website and improve your customers experience by helping website visitors fully understand all the important details of owning and driving an EV. Not only does this help your customers directly but it also helps with overall EV training for the sales team too. Since partnering with Lectrium, we have heard nothing but positive feedback from employees and customers alike.”
Michella Pyle | The Niello Company
“Lectrium is a great tool! Check them out! Bonus - Ziggy and Peter are amazing! If you haven’t met them yet, you need to.”
Angi Lund | Halladay Auto Group
“Great tool that allows dealerships to share meaningful information with customers about EVs. Plus, the team at Lectrium are top notch.”
Dennis Gingrich | The Niello Company
“Lectrium has an amazing team that always pushes to make the customer experience the best it can possibly. Ev lifestyle is growing and they make sure you have the best information in the palm of your hand!”
Gavin Reeves | Galleria BMW
“The information Lectrium provides our consumers is vital to our EV sales/business. It’s easy to use and provides a positive experience to EV shoppers minimizing ‘range anxiety’. Lectrium’s team stays connected with ours - adding 100% more value to the partnership.”
Tiffany Albu | The Niello Company
“Not just EV experts, evangelists and enthusiasts but world class people building amazing customer experiences to help dealers build trust, answer the common EV consumer questions with visually stunning website add-ons, and move the consumer down the path to purchase. If you want to sell more EVs, it starts by focusing on the consumer and their fears. Education, fast and accurate information, and interactive website tools by Lectrium help both the consumer and the dealer employees better understand EVs. Lectrium helps move consumers from the web to your showroom and into the seat of EV's so they can have the jaw dropping experience we all have had in our first drive.”
Pete Petersen | Former CEO, Dealers United
“Partnering with Lectrium has been an exceptional experience. Their team is innovative, collaborative, and always focused on delivering real value. They listen closely, move fast, and bring solutions that actually help dealerships connect with clients in what can be, the confusing EV space. Bottom line – we have sold more EV vehicles because of our relationship with Lectrium.”
Jay Gubala | HC
“Lectrium has blown me away. Their plug-in is fast, intuitive, and clearly built by people who understand the EV ecosystem and the operational realities on the ground. What really sets them apart, though, is the team behind it. Every interaction has been responsive, thoughtful, and genuinely solution-oriented: no fluff, no runaround. Just smart people who know their product and stand behind it. If you want a modern EV charging partner that actually delivers on what they promise, Lectrium is the one to bet on.”
Jake Horvat | Flow Automotive
“Lectrium is a great tool! Check them out! Bonus - Ziggy and Peter are amazing! If you haven’t met them yet, you need to.”
Angi Lund | Halladay Auto Group
“Lectrium has an amazing team that always pushes to make the customer experience the best it can possibly. Ev lifestyle is growing and they make sure you have the best information in the palm of your hand!”
Gavin Reeves | Galleria BMW
“This EV website integration tool will elevate your website and improve your customers experience by helping website visitors fully understand all the important details of owning and driving an EV. Not only does this help your customers directly but it also helps with overall EV training for the sales team too. Since partnering with Lectrium, we have heard nothing but positive feedback from employees and customers alike.”
Michella Pyle | The Niello Company
“Lectrium is extremely forward thinking when it comes to the customer experience around electric vehicles. They hit on any pain points and fears and provide transparency for the customer. They took a good concept and executed it nicely! And they continue to innovate and grow with the ever changing landscape of the EV market.”
Jason Savino | All American Subaru
“Great tool that allows dealerships to share meaningful information with customers about EVs. Plus, the team at Lectrium are top notch.”
Dennis Gingrich | The Niello Company
“The information Lectrium provides our consumers is vital to our EV sales/business. It’s easy to use and provides a positive experience to EV shoppers minimizing ‘range anxiety’. Lectrium’s team stays connected with ours - adding 100% more value to the partnership.”
Tiffany Albu | The Niello Company
“Not just EV experts, evangelists and enthusiasts but world class people building amazing customer experiences to help dealers build trust, answer the common EV consumer questions with visually stunning website add-ons, and move the consumer down the path to purchase. If you want to sell more EVs, it starts by focusing on the consumer and their fears. Education, fast and accurate information, and interactive website tools by Lectrium help both the consumer and the dealer employees better understand EVs. Lectrium helps move consumers from the web to your showroom and into the seat of EV's so they can have the jaw dropping experience we all have had in our first drive.”
Pete Petersen | Former CEO, Dealers United
“Partnering with Lectrium has been an exceptional experience. Their team is innovative, collaborative, and always focused on delivering real value. They listen closely, move fast, and bring solutions that actually help dealerships connect with clients in what can be, the confusing EV space. Bottom line – we have sold more EV vehicles because of our relationship with Lectrium.”
Jay Gubala | HC
“Lectrium has blown me away. Their plug-in is fast, intuitive, and clearly built by people who understand the EV ecosystem and the operational realities on the ground. What really sets them apart, though, is the team behind it. Every interaction has been responsive, thoughtful, and genuinely solution-oriented: no fluff, no runaround. Just smart people who know their product and stand behind it. If you want a modern EV charging partner that actually delivers on what they promise, Lectrium is the one to bet on.”
Jake Horvat | Flow Automotive
Trusted by Our Dealer Partners
Find out why leading dealers choose Lectrium to stay ahead in electrified retail.
“This EV website integration tool will elevate your website and improve your customers experience by helping website visitors fully understand all the important details of owning and driving an EV. Not only does this help your customers directly but it also helps with overall EV training for the sales team too. Since partnering with Lectrium, we have heard nothing but positive feedback from employees and customers alike.”
Michella Pyle | The Niello Company
“Lectrium is a great tool! Check them out! Bonus - Ziggy and Peter are amazing! If you haven’t met them yet, you need to.”
Angi Lund | Halladay Auto Group
“Lectrium has an amazing team that always pushes to make the customer experience the best it can possibly. Ev lifestyle is growing and they make sure you have the best information in the palm of your hand!”
Gavin Reeves | Galleria BMW
“Great tool that allows dealerships to share meaningful information with customers about EVs. Plus, the team at Lectrium are top notch.”
Dennis Gingrich | The Niello Company
“Lectrium is extremely forward thinking when it comes to the customer experience around electric vehicles. They hit on any pain points and fears and provide transparency for the customer. They took a good concept and executed it nicely! And they continue to innovate and grow with the ever changing landscape of the EV market.”
Jason Savino | All American Subaru
“The information Lectrium provides our consumers is vital to our EV sales/business. It’s easy to use and provides a positive experience to EV shoppers minimizing ‘range anxiety’. Lectrium’s team stays connected with ours - adding 100% more value to the partnership.”
Tiffany Albu | The Niello Company
“Not just EV experts, evangelists and enthusiasts but world class people building amazing customer experiences to help dealers build trust, answer the common EV consumer questions with visually stunning website add-ons, and move the consumer down the path to purchase. If you want to sell more EVs, it starts by focusing on the consumer and their fears. Education, fast and accurate information, and interactive website tools by Lectrium help both the consumer and the dealer employees better understand EVs. Lectrium helps move consumers from the web to your showroom and into the seat of EV's so they can have the jaw dropping experience we all have had in our first drive.”
Pete Petersen | Former CEO, Dealers United
“Partnering with Lectrium has been an exceptional experience. Their team is innovative, collaborative, and always focused on delivering real value. They listen closely, move fast, and bring solutions that actually help dealerships connect with clients in what can be, the confusing EV space. Bottom line – we have sold more EV vehicles because of our relationship with Lectrium.”
Jay Gubala | HC
“Lectrium has blown me away. Their plug-in is fast, intuitive, and clearly built by people who understand the EV ecosystem and the operational realities on the ground. What really sets them apart, though, is the team behind it. Every interaction has been responsive, thoughtful, and genuinely solution-oriented: no fluff, no runaround. Just smart people who know their product and stand behind it. If you want a modern EV charging partner that actually delivers on what they promise, Lectrium is the one to bet on.”
Jake Horvat | Flow Automotive
“Lectrium is extremely forward thinking when it comes to the customer experience around electric vehicles. They hit on any pain points and fears and provide transparency for the customer. They took a good concept and executed it nicely! And they continue to innovate and grow with the ever changing landscape of the EV market.”
Jason Savino | All American Subaru
“This EV website integration tool will elevate your website and improve your customers experience by helping website visitors fully understand all the important details of owning and driving an EV. Not only does this help your customers directly but it also helps with overall EV training for the sales team too. Since partnering with Lectrium, we have heard nothing but positive feedback from employees and customers alike.”
Michella Pyle | The Niello Company
“Lectrium is a great tool! Check them out! Bonus - Ziggy and Peter are amazing! If you haven’t met them yet, you need to.”
Angi Lund | Halladay Auto Group
“Great tool that allows dealerships to share meaningful information with customers about EVs. Plus, the team at Lectrium are top notch.”
Dennis Gingrich | The Niello Company
“Lectrium has an amazing team that always pushes to make the customer experience the best it can possibly. Ev lifestyle is growing and they make sure you have the best information in the palm of your hand!”
Gavin Reeves | Galleria BMW
“The information Lectrium provides our consumers is vital to our EV sales/business. It’s easy to use and provides a positive experience to EV shoppers minimizing ‘range anxiety’. Lectrium’s team stays connected with ours - adding 100% more value to the partnership.”
Tiffany Albu | The Niello Company
“Not just EV experts, evangelists and enthusiasts but world class people building amazing customer experiences to help dealers build trust, answer the common EV consumer questions with visually stunning website add-ons, and move the consumer down the path to purchase. If you want to sell more EVs, it starts by focusing on the consumer and their fears. Education, fast and accurate information, and interactive website tools by Lectrium help both the consumer and the dealer employees better understand EVs. Lectrium helps move consumers from the web to your showroom and into the seat of EV's so they can have the jaw dropping experience we all have had in our first drive.”
Pete Petersen | Former CEO, Dealers United
“Partnering with Lectrium has been an exceptional experience. Their team is innovative, collaborative, and always focused on delivering real value. They listen closely, move fast, and bring solutions that actually help dealerships connect with clients in what can be, the confusing EV space. Bottom line – we have sold more EV vehicles because of our relationship with Lectrium.”
Jay Gubala | HC
“Lectrium has blown me away. Their plug-in is fast, intuitive, and clearly built by people who understand the EV ecosystem and the operational realities on the ground. What really sets them apart, though, is the team behind it. Every interaction has been responsive, thoughtful, and genuinely solution-oriented: no fluff, no runaround. Just smart people who know their product and stand behind it. If you want a modern EV charging partner that actually delivers on what they promise, Lectrium is the one to bet on.”
Jake Horvat | Flow Automotive
“Lectrium is a great tool! Check them out! Bonus - Ziggy and Peter are amazing! If you haven’t met them yet, you need to.”
Angi Lund | Halladay Auto Group
“Lectrium has an amazing team that always pushes to make the customer experience the best it can possibly. Ev lifestyle is growing and they make sure you have the best information in the palm of your hand!”
Gavin Reeves | Galleria BMW
“This EV website integration tool will elevate your website and improve your customers experience by helping website visitors fully understand all the important details of owning and driving an EV. Not only does this help your customers directly but it also helps with overall EV training for the sales team too. Since partnering with Lectrium, we have heard nothing but positive feedback from employees and customers alike.”
Michella Pyle | The Niello Company
“Lectrium is extremely forward thinking when it comes to the customer experience around electric vehicles. They hit on any pain points and fears and provide transparency for the customer. They took a good concept and executed it nicely! And they continue to innovate and grow with the ever changing landscape of the EV market.”
Jason Savino | All American Subaru
“Great tool that allows dealerships to share meaningful information with customers about EVs. Plus, the team at Lectrium are top notch.”
Dennis Gingrich | The Niello Company
“The information Lectrium provides our consumers is vital to our EV sales/business. It’s easy to use and provides a positive experience to EV shoppers minimizing ‘range anxiety’. Lectrium’s team stays connected with ours - adding 100% more value to the partnership.”
Tiffany Albu | The Niello Company
“Not just EV experts, evangelists and enthusiasts but world class people building amazing customer experiences to help dealers build trust, answer the common EV consumer questions with visually stunning website add-ons, and move the consumer down the path to purchase. If you want to sell more EVs, it starts by focusing on the consumer and their fears. Education, fast and accurate information, and interactive website tools by Lectrium help both the consumer and the dealer employees better understand EVs. Lectrium helps move consumers from the web to your showroom and into the seat of EV's so they can have the jaw dropping experience we all have had in our first drive.”
Pete Petersen | Former CEO, Dealers United
“Partnering with Lectrium has been an exceptional experience. Their team is innovative, collaborative, and always focused on delivering real value. They listen closely, move fast, and bring solutions that actually help dealerships connect with clients in what can be, the confusing EV space. Bottom line – we have sold more EV vehicles because of our relationship with Lectrium.”
Jay Gubala | HC
“Lectrium has blown me away. Their plug-in is fast, intuitive, and clearly built by people who understand the EV ecosystem and the operational realities on the ground. What really sets them apart, though, is the team behind it. Every interaction has been responsive, thoughtful, and genuinely solution-oriented: no fluff, no runaround. Just smart people who know their product and stand behind it. If you want a modern EV charging partner that actually delivers on what they promise, Lectrium is the one to bet on.”
Jake Horvat | Flow Automotive
Trusted by Our Dealer Partners
Find out why leading dealers choose Lectrium to stay ahead in electrified retail.
“Lectrium is extremely forward thinking when it comes to the customer experience around electric vehicles. They hit on any pain points and fears and provide transparency for the customer. They took a good concept and executed it nicely! And they continue to innovate and grow with the ever changing landscape of the EV market.”
Jason Savino | All American Subaru
“Lectrium has an amazing team that always pushes to make the customer experience the best it can possibly. Ev lifestyle is growing and they make sure you have the best information in the palm of your hand!”
Gavin Reeves | Galleria BMW
“This EV website integration tool will elevate your website and improve your customers experience by helping website visitors fully understand all the important details of owning and driving an EV. Not only does this help your customers directly but it also helps with overall EV training for the sales team too. Since partnering with Lectrium, we have heard nothing but positive feedback from employees and customers alike.”
Michella Pyle | The Niello Company
“Lectrium is a great tool! Check them out! Bonus - Ziggy and Peter are amazing! If you haven’t met them yet, you need to.”
Angi Lund | Halladay Auto Group
“Great tool that allows dealerships to share meaningful information with customers about EVs. Plus, the team at Lectrium are top notch.”
Dennis Gingrich | The Niello Company
“The information Lectrium provides our consumers is vital to our EV sales/business. It’s easy to use and provides a positive experience to EV shoppers minimizing ‘range anxiety’. Lectrium’s team stays connected with ours - adding 100% more value to the partnership.”
Tiffany Albu | The Niello Company
“Not just EV experts, evangelists and enthusiasts but world class people building amazing customer experiences to help dealers build trust, answer the common EV consumer questions with visually stunning website add-ons, and move the consumer down the path to purchase. If you want to sell more EVs, it starts by focusing on the consumer and their fears. Education, fast and accurate information, and interactive website tools by Lectrium help both the consumer and the dealer employees better understand EVs. Lectrium helps move consumers from the web to your showroom and into the seat of EV's so they can have the jaw dropping experience we all have had in our first drive.”
Pete Petersen | Former CEO, Dealers United
“Partnering with Lectrium has been an exceptional experience. Their team is innovative, collaborative, and always focused on delivering real value. They listen closely, move fast, and bring solutions that actually help dealerships connect with clients in what can be, the confusing EV space. Bottom line – we have sold more EV vehicles because of our relationship with Lectrium.”
Jay Gubala | HC
“Lectrium has blown me away. Their plug-in is fast, intuitive, and clearly built by people who understand the EV ecosystem and the operational realities on the ground. What really sets them apart, though, is the team behind it. Every interaction has been responsive, thoughtful, and genuinely solution-oriented: no fluff, no runaround. Just smart people who know their product and stand behind it. If you want a modern EV charging partner that actually delivers on what they promise, Lectrium is the one to bet on.”
Jake Horvat | Flow Automotive
Trusted by Our Dealer Partners
Find out why leading dealers choose Lectrium to stay ahead in electrified retail.
“This EV website integration tool will elevate your website and improve your customers experience by helping website visitors fully understand all the important details of owning and driving an EV. Not only does this help your customers directly but it also helps with overall EV training for the sales team too. Since partnering with Lectrium, we have heard nothing but positive feedback from employees and customers alike.”
Michella Pyle | The Niello Company
“Lectrium is a great tool! Check them out! Bonus - Ziggy and Peter are amazing! If you haven’t met them yet, you need to.”
Angi Lund | Halladay Auto Group
“Lectrium has an amazing team that always pushes to make the customer experience the best it can possibly. Ev lifestyle is growing and they make sure you have the best information in the palm of your hand!”
Gavin Reeves | Galleria BMW
“Great tool that allows dealerships to share meaningful information with customers about EVs. Plus, the team at Lectrium are top notch.”
Dennis Gingrich | The Niello Company
“Lectrium is extremely forward thinking when it comes to the customer experience around electric vehicles. They hit on any pain points and fears and provide transparency for the customer. They took a good concept and executed it nicely! And they continue to innovate and grow with the ever changing landscape of the EV market.”
Jason Savino | All American Subaru
“The information Lectrium provides our consumers is vital to our EV sales/business. It’s easy to use and provides a positive experience to EV shoppers minimizing ‘range anxiety’. Lectrium’s team stays connected with ours - adding 100% more value to the partnership.”
Tiffany Albu | The Niello Company
“Not just EV experts, evangelists and enthusiasts but world class people building amazing customer experiences to help dealers build trust, answer the common EV consumer questions with visually stunning website add-ons, and move the consumer down the path to purchase. If you want to sell more EVs, it starts by focusing on the consumer and their fears. Education, fast and accurate information, and interactive website tools by Lectrium help both the consumer and the dealer employees better understand EVs. Lectrium helps move consumers from the web to your showroom and into the seat of EV's so they can have the jaw dropping experience we all have had in our first drive.”
Pete Petersen | Former CEO, Dealers United
“Partnering with Lectrium has been an exceptional experience. Their team is innovative, collaborative, and always focused on delivering real value. They listen closely, move fast, and bring solutions that actually help dealerships connect with clients in what can be, the confusing EV space. Bottom line – we have sold more EV vehicles because of our relationship with Lectrium.”
Jay Gubala | HC
“Lectrium has blown me away. Their plug-in is fast, intuitive, and clearly built by people who understand the EV ecosystem and the operational realities on the ground. What really sets them apart, though, is the team behind it. Every interaction has been responsive, thoughtful, and genuinely solution-oriented: no fluff, no runaround. Just smart people who know their product and stand behind it. If you want a modern EV charging partner that actually delivers on what they promise, Lectrium is the one to bet on.”
Jake Horvat | Flow Automotive
“Lectrium is extremely forward thinking when it comes to the customer experience around electric vehicles. They hit on any pain points and fears and provide transparency for the customer. They took a good concept and executed it nicely! And they continue to innovate and grow with the ever changing landscape of the EV market.”
Jason Savino | All American Subaru
“This EV website integration tool will elevate your website and improve your customers experience by helping website visitors fully understand all the important details of owning and driving an EV. Not only does this help your customers directly but it also helps with overall EV training for the sales team too. Since partnering with Lectrium, we have heard nothing but positive feedback from employees and customers alike.”
Michella Pyle | The Niello Company
“Lectrium is a great tool! Check them out! Bonus - Ziggy and Peter are amazing! If you haven’t met them yet, you need to.”
Angi Lund | Halladay Auto Group
“Great tool that allows dealerships to share meaningful information with customers about EVs. Plus, the team at Lectrium are top notch.”
Dennis Gingrich | The Niello Company
“Lectrium has an amazing team that always pushes to make the customer experience the best it can possibly. Ev lifestyle is growing and they make sure you have the best information in the palm of your hand!”
Gavin Reeves | Galleria BMW
“The information Lectrium provides our consumers is vital to our EV sales/business. It’s easy to use and provides a positive experience to EV shoppers minimizing ‘range anxiety’. Lectrium’s team stays connected with ours - adding 100% more value to the partnership.”
Tiffany Albu | The Niello Company
“Not just EV experts, evangelists and enthusiasts but world class people building amazing customer experiences to help dealers build trust, answer the common EV consumer questions with visually stunning website add-ons, and move the consumer down the path to purchase. If you want to sell more EVs, it starts by focusing on the consumer and their fears. Education, fast and accurate information, and interactive website tools by Lectrium help both the consumer and the dealer employees better understand EVs. Lectrium helps move consumers from the web to your showroom and into the seat of EV's so they can have the jaw dropping experience we all have had in our first drive.”
Pete Petersen | Former CEO, Dealers United
“Partnering with Lectrium has been an exceptional experience. Their team is innovative, collaborative, and always focused on delivering real value. They listen closely, move fast, and bring solutions that actually help dealerships connect with clients in what can be, the confusing EV space. Bottom line – we have sold more EV vehicles because of our relationship with Lectrium.”
Jay Gubala | HC
“Lectrium has blown me away. Their plug-in is fast, intuitive, and clearly built by people who understand the EV ecosystem and the operational realities on the ground. What really sets them apart, though, is the team behind it. Every interaction has been responsive, thoughtful, and genuinely solution-oriented: no fluff, no runaround. Just smart people who know their product and stand behind it. If you want a modern EV charging partner that actually delivers on what they promise, Lectrium is the one to bet on.”
Jake Horvat | Flow Automotive
“Lectrium is a great tool! Check them out! Bonus - Ziggy and Peter are amazing! If you haven’t met them yet, you need to.”
Angi Lund | Halladay Auto Group
“Lectrium has an amazing team that always pushes to make the customer experience the best it can possibly. Ev lifestyle is growing and they make sure you have the best information in the palm of your hand!”
Gavin Reeves | Galleria BMW
“This EV website integration tool will elevate your website and improve your customers experience by helping website visitors fully understand all the important details of owning and driving an EV. Not only does this help your customers directly but it also helps with overall EV training for the sales team too. Since partnering with Lectrium, we have heard nothing but positive feedback from employees and customers alike.”
Michella Pyle | The Niello Company
“Lectrium is extremely forward thinking when it comes to the customer experience around electric vehicles. They hit on any pain points and fears and provide transparency for the customer. They took a good concept and executed it nicely! And they continue to innovate and grow with the ever changing landscape of the EV market.”
Jason Savino | All American Subaru
“Great tool that allows dealerships to share meaningful information with customers about EVs. Plus, the team at Lectrium are top notch.”
Dennis Gingrich | The Niello Company
“The information Lectrium provides our consumers is vital to our EV sales/business. It’s easy to use and provides a positive experience to EV shoppers minimizing ‘range anxiety’. Lectrium’s team stays connected with ours - adding 100% more value to the partnership.”
Tiffany Albu | The Niello Company
“Not just EV experts, evangelists and enthusiasts but world class people building amazing customer experiences to help dealers build trust, answer the common EV consumer questions with visually stunning website add-ons, and move the consumer down the path to purchase. If you want to sell more EVs, it starts by focusing on the consumer and their fears. Education, fast and accurate information, and interactive website tools by Lectrium help both the consumer and the dealer employees better understand EVs. Lectrium helps move consumers from the web to your showroom and into the seat of EV's so they can have the jaw dropping experience we all have had in our first drive.”
Pete Petersen | Former CEO, Dealers United
“Partnering with Lectrium has been an exceptional experience. Their team is innovative, collaborative, and always focused on delivering real value. They listen closely, move fast, and bring solutions that actually help dealerships connect with clients in what can be, the confusing EV space. Bottom line – we have sold more EV vehicles because of our relationship with Lectrium.”
Jay Gubala | HC
“Lectrium has blown me away. Their plug-in is fast, intuitive, and clearly built by people who understand the EV ecosystem and the operational realities on the ground. What really sets them apart, though, is the team behind it. Every interaction has been responsive, thoughtful, and genuinely solution-oriented: no fluff, no runaround. Just smart people who know their product and stand behind it. If you want a modern EV charging partner that actually delivers on what they promise, Lectrium is the one to bet on.”
Jake Horvat | Flow Automotive
Go-To Electrified Partner to OEMs
Integrated with Top Automotive Players
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Frequently asked questions
What is Lectrium?
Lectrium is AI agent and EV merchandising software for car dealerships. It adds VIN-specific range, charging and savings data to vehicle detail pages, sends CRM-ready leads to your team, and deploys Lumi, an AI agent that answers shopper questions. More than 500 dealers in 38 states use Lectrium, and it is OEM-certified with six automakers.
What is Lectrium?
Lectrium is AI agent and EV merchandising software for car dealerships. It adds VIN-specific range, charging and savings data to vehicle detail pages, sends CRM-ready leads to your team, and deploys Lumi, an AI agent that answers shopper questions. More than 500 dealers in 38 states use Lectrium, and it is OEM-certified with six automakers.
How does Lectrium help dealers sell more EVs and hybrids?
EV shoppers want answers about range, charging and savings. Lectrium answers them on the VDP for each specific VIN with road-accurate range maps, home charging times and fuel savings, then turns that engagement into leads. In a verified pilot, dealers using Lectrium generated 65% more EV leads per rooftop than a control group.
How does Lectrium help dealers sell more EVs and hybrids?
EV shoppers want answers about range, charging and savings. Lectrium answers them on the VDP for each specific VIN with road-accurate range maps, home charging times and fuel savings, then turns that engagement into leads. In a verified pilot, dealers using Lectrium generated 65% more EV leads per rooftop than a control group.
What AI agents does Lectrium offer?
Lumi is Lectrium's AI agent for car dealerships. It answers shopper questions on every VDP 24/7, grounded to the vehicle the shopper is viewing, and turns conversations into leads. Lectrium MCP brings dealership data into Claude and ChatGPT, and Lectrium Labs builds custom AI agents for dealership teams.
What AI agents does Lectrium offer?
Lumi is Lectrium's AI agent for car dealerships. It answers shopper questions on every VDP 24/7, grounded to the vehicle the shopper is viewing, and turns conversations into leads. Lectrium MCP brings dealership data into Claude and ChatGPT, and Lectrium Labs builds custom AI agents for dealership teams.
Which website and inventory providers does Lectrium work with?
Lectrium works with Dealer.com, Dealer Inspire, DealerOn, Dealer eProcess, Dealer Alchemist and eDealer websites, and with inventory feeds from vAuto, Homenet, ACV Max, Authenticom, CDK and Tekion. The Lectrium team handles setup directly with your providers.
Which website and inventory providers does Lectrium work with?
Lectrium works with Dealer.com, Dealer Inspire, DealerOn, Dealer eProcess, Dealer Alchemist and eDealer websites, and with inventory feeds from vAuto, Homenet, ACV Max, Authenticom, CDK and Tekion. The Lectrium team handles setup directly with your providers.
Which OEMs certify Lectrium?
Lectrium is OEM-certified with BMW, MINI, Audi, Subaru, Ford and Lincoln. It is a certified provider in the Subaru Certified Digital Program and a featured vendor in The Shop, powered by Ford Direct.
Which OEMs certify Lectrium?
Lectrium is OEM-certified with BMW, MINI, Audi, Subaru, Ford and Lincoln. It is a certified provider in the Subaru Certified Digital Program and a featured vendor in The Shop, powered by Ford Direct.