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Published date: October 21, 2025

Meet the Lectrium Dashboard: A New Standard for Electrified Merchandising

Meet the Lectrium Dashboard: A New Standard for Electrified Merchandising

Car shopping isn’t one-size-fits-all anymore, and dealership merchandising shouldn’t be either.

Table of contents

Today’s buyers are comparing gas, hybrid, plug-in hybrid, and fully electric vehicles side by side. They’re more informed, more curious, and they expect dealership websites to give them real answers, not just glossy photos and generic information. Yet most dealership websites are still built for gas cars, using templates and specs that don’t reflect the diversity of today’s powertrains.

That’s why Lectrium has created the Dashboard. It’s a new VIN-powered tool that brings clarity to every Vehicle Detail Page (VDP) by showing the right information for each powertrain type: from fuel economy and charging time to range, battery size, and total ownership savings. Instead of asking shoppers to do the math or guess what “range” actually means for their lifestyle, the Dashboard gives them the real story in one simple, interactive view.

One Dashboard for Every Powertrain

The Lectrium Dashboard is designed to make every vehicle feel transparent and easy to understand. It automatically pulls verified VIN-level data, so buyers aren’t just seeing generic averages, they’re seeing what makes that specific car unique. Whether it’s a hybrid SUV, a plug-in hybrid sedan, or a fully electric crossover, the Dashboard shows clear data points that matter most to shoppers:

  • Real range and fuel economy
  • Charging speed and plug type
  • Estimated ownership and fuel savings
  • Battery size and energy efficiency

For dealerships, this means more than just adding another widget to their VDPs. It means transforming their website into a modern, data-rich sales tool that builds trust before a single conversation even starts. When customers can visualize how a vehicle fits into their life, not just read about it, they’re far more likely to schedule a test drive or reach out to a salesperson.

new dashboard

Range Map: Bring Range to Life on Real Roads

One of the biggest questions shoppers still have about electrified vehicles is range. However, the way it’s presented online hasn’t changed in years. Listing a number like “310 miles” sounds impressive, but it doesn’t mean much without context. With the Range Map, dealerships can finally bridge that gap.

The Range Map takes driving data and turns it into an intuitive map visualization that shows exactly how far a driver can go on a single charge or tank, using real driving roads (not just a circular radius)!

Shoppers can:

Enter their home or work address to see realistic driving ranges from their location

Explore real roads instead of static radius estimates

Locate nearby fast-charging stations along their route

range map

For Used EVs, the Lectrium Dashboard goes one step further. It estimates real-world range based on the age of the vehicle and battery condition, helping shoppers understand what to expect from a pre-owned electric car. Instead of uncertainty, they get clarity and confidence that comes from seeing realistic, transparent data.

Used Range Map

Savings: Real Math Behind Ownership

Even though the federal EV tax credit has expired, the financial benefits of owning an electrified vehicle haven’t gone anywhere. In many cases, the long-term fuel and maintenance savings actually surpass the value of the tax credit itself. The Lectrium Dashboard’s Savings tab brings this story to life by showing the actual math behind EV ownership.

Using VIN data combined with local fuel and electricity costs, the Dashboard automatically calculates both monthly and five-year savings compared to a similar gasoline model.

It adapts dynamically to:

  • Miles driven per day: commuter vs. occasional driver
  • Ownership period: short-term lease vs. long-term purchase
  • Local utility and gas prices: ensuring realistic comparisons

For dealers, this is a powerful advantage. Instead of relying on generic talking points about “EVs being cheaper to own,” sales teams can point directly to data that adapts to each shopper’s lifestyle and budget - all displayed seamlessly within the VDP experience.

savings

Home Charging: Made Easy to Understand

Charging remains one of the most misunderstood topics for new EV shoppers. The Lectrium Dashboard changes that by turning complex charging data into an easy, visual explanation that shoppers can instantly grasp.

The Home Charging tab breaks it down clearly:

  • Level 1 vs. Level 2 charging times
  • Plug type compatibility (NACS, CCS, J1772)
  • Battery usage based on daily range
  • Realistic charging cost comparisons

It helps shoppers understand what charging looks like in practice, whether that means plugging into a standard outlet overnight or installing a faster charging station at home. Instead of vague language or technical jargon, the Dashboard presents clean visuals and real numbers that anyone can follow.

This not only reduces confusion and hesitation but also helps dealerships position themselves as trusted educators. When a shopper leaves your VDP already understanding home charging, they’re far more prepared and far more likely to move forward confidently.

charging

Walk the Walk

Dealers already know how to talk about Electrified Vehicles. The Lectrium Dashboard helps them walk the walk.

By displaying key data upfront, such as range, charging, fuel savings, and powertrain-specific insights, dealerships can deliver the transparency modern shoppers expect. It creates more qualified leads, shorter sales conversations, and a smoother experience for everyone involved. Whether your inventory includes hybrids, plug-in hybrids, or fully electric models, the Dashboard ensures every shopper gets the clarity they need to make an informed decision.

The transition to electrified retail isn’t about replacing gasoline vehicles; it’s about giving every shopper a fair, informed choice. The Lectrium Dashboard helps you do exactly that by bringing all the data, all the transparency, and all the powertrain types under one simple, beautifully designed tool.

exampe

Ready to See the Dashboard on Your Site?

The Lectrium Dashboard is already live on partner dealership websites nationwide. Ready to see how it could transform your VDPs and turn electrified vehicle browsers into confident buyers?

Book a demo today to speak with our experts and see how the Dashboard fits your site and sales process.

Lectrium upgrades dealership EV detail pages with impactful data and visuals for shoppers considering electric.

The EV Savings Badge: Join 300+ dealerships across the U.S. showcasing EV ownership savings on their website. Highlight federal and state tax credits, fuel cost savings, and maintenance savings for each EV and PHEV in your inventory.

The EV Range Map: Join 200+ dealerships addressing range anxiety by helping their customers visualize the range of each EV and PHEV inventory on an interactive map.

The CO2 Savings Badge: Our newest tool showcases the environmental impact of your electric inventory, providing easy-to-understand CO2 emissions savings data.

Enable shoppers to make informed purchasing decisions, and emphasize the value of your EV and PHEV inventory by bundling these tools on your website. Book a meeting with our team to get a full demo.

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