Lectrium Joins Subaru Certified Digital Program, Bringing Electrified Merchandising Tools to Subaru Retailers

Lectrium, the electrified merchandising platform built for automotive retailers, today announced it has been named a certified provider in the Subaru Certified Digital Program as an Electric/Hybrid Vehicle Tools partner. Through the program, Subaru retailers can now access Lectrium’s software to better merchandise hybrid and battery electric vehicles online and equip sales teams with clearer, more consistent electrified vehicle communication.

Lectrium helps retailers transform standard Vehicle Detail Pages into richer, more informative electrified shopping experiences designed to answer the questions shoppers ask most before they ever submit a lead. The platform brings together VIN-specific driving range insights, charging education, and ownership savings context in a way that makes hybrid and EV inventory easier to understand and easier to sell.

As consumer interest in electrified vehicles continues to grow, many shoppers still hesitate because of uncertainty around daily usability, charging, and operating costs. Lectrium was built to close that gap. By giving shoppers clearer answers directly on the VDP, Subaru retailers can reduce friction in the research process and create stronger, more qualified lead activity for their teams.

The results from early deployments support the approach. In a pilot study conducted with a control group, dealerships using Lectrium generated 38% more leads on electrified inventory than dealers not using the platform.

Beyond the VDP experience, Lectrium also equips sales and BDC teams with follow-up tools, including Electrified Vehicle Reports and integrations with Google Analytics and major CRMs, to help retailers close the loop between online interest and in-store action.

“Being named to the Subaru Certified Digital Program is an important milestone for Lectrium. Subaru has built meaningful momentum in electrification, and we’re proud to support retailers with tools that make hybrid and EV inventory more understandable, more engaging, and more actionable for both shoppers and store teams.”

— Peter Barba, Co-Founder & CEO, Lectrium

Lectrium’s offering for Subaru retailers includes a suite of electrified merchandising and enablement tools:

• Interactive electrified dashboards on VDPs

• VIN-specific range and route visualization

• Practical home and public charging guidance

• Fuel and ownership savings insights

• Personalized Electrified Vehicle Reports for follow-up

• Google Analytics and CRM integrations

• Electrified vehicle sales training support

By combining shopper education with dealer enablement, Lectrium is helping retailers modernize how electrified inventory is marketed online while improving the quality of conversations that happen in-store, on the phone, and through digital follow-up. Subaru retailers can learn more and enroll through this link.

About Lectrium

Lectrium is an automotive software company focused on helping dealerships and dealer groups win the electrified vehicle shopper. The platform currently serves dealers across 39 U.S. states and holds certifications across six OEM programs. Lectrium enhances Vehicle Detail Pages with engaging, vehicle-specific EV and hybrid merchandising experiences, while supporting dealership teams with reporting, analytics, and sales enablement tools — helping retailers improve shopper understanding, increase engagement, and drive stronger performance across hybrid and EV inventory.

Media Contact

peter@lectrium.com

www.lectrium.com