Summer Challenge 2026
Step 1 · Refer
Refer a fellow dealer
Know a dealership that should go electric? Send them our way.

You get a Lectrium hat
Step 2 · Sign up
Sign up for Lectrium
Get electrified merchandising on your VDPs — and a Yeti Cooler, on us.

Get a Yeti Cooler
Three simple steps to go green and get rewarded.
Refer or sign up
Send a fellow dealer our way, or sign up your own dealership below.
We reach out
Our team connects with the dealer and gets them set up with Lectrium.
You get rewarded
Score a Lectrium hat for your referral — and a Yeti Cooler just for signing up.
Enter now
Refer a friend and add your own details below. We’ll ship your hat and send your Yeti Cooler.
Prefer a different gift? Just tell us what you’d love — we love our dealers, and our dealers love us.
Stronger Together
Auto groups are strongest when their dealerships stop operating like islands. The smartest groups treat vendor discovery as a team sport: when one rooftop finds a merchandising partner, finance tool, or service vendor that genuinely moves the needle, they share it across the group instead of guarding it. A single GM who refers a fantastic vendor to a sister store can lift close rates, sharpen the customer experience, and accelerate EV and hybrid sales for the entire organization. By building a simple culture of referrals — passing along proven partners like Lectrium, comparing results across rooftops, and negotiating better terms as a group — dealers turn individual wins into collective momentum. Inside the same family of stores, collaboration beats competition, and every great vendor referral compounds into a stronger, more profitable auto group.
Share proven vendors
Lift the whole group
Sell more EVs together