Electrified Merchandising for MINI Dealers
As an OEM-certified partner, Lectrium delivers VIN-specific merchandising tools that meet MINI brand standards while driving stronger shopper engagement and real sales impact.
Built for How MINI Shoppers Buy
Shoppers considering going electric want clear answers on range, charging, and ownership before they ever step into the showroom.
The Lectrium Dashboard transforms MINI Vehicle Detail Pages into interactive, data-rich sales tools that educate shoppers and help convert interest into action.
With the Dashboard, MINI dealers can showcase:
Accurate range and efficiency data
Clear charging time and plug-type explanations
Ownership savings and cost insights
VIN-specific details for EVs, PHEVs, and Hybrids
A clean, intuitive experience that feels native to the MINI brand
All delivered directly on the VDP, where purchase decisions are made.
Why MINI Dealers Choose Lectrium
OEM-Certified & Brand Aligned
Lectrium is certified by MINI and designed to meet OEM standards. The Dashboard is fully customizable to match MINI’s look and feel, ensuring a seamless, on-brand experience for shoppers.
Designed to Educate and Convert
By answering key electrified questions upfront, the Dashboard reduces friction, builds confidence, and helps shoppers move forward faster.
VIN-Specific, Not Generic
Every MINI EV or PHEV displays data tied to its exact VIN (not estimates) helping dealers build trust and value in electrified inventory.
Easy to Deploy, Easy to Scale
Lectrium integrates with all major dealership website providers. Our team handles the setup, so MINI dealers can go live quickly with minimal effort.
The Dashboard: A Better VDP Experience
The Lectrium Dashboard acts as a digital product specialist on every MINI VDP:
Shoppers spend more time engaging with electrified models
Sales teams receive more informed, higher-intent leads
Dealers gain better insight into shopper behavior and performance
It’s electrified merchandising built for how people shop today.
Trusted by Forward-Thinking Dealers
Lectrium is trusted by 500+ dealerships nationwide, including OEM-certified programs with MINI & BMW.
Bring Lectrium to Your MINI Store
Give MINI shoppers the clarity they need, and your team the tools to sell electric with confidence.