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Trusted by BMW Dealers

Lectrium is proud to be OEM-certified by BMW, bringing the next generation of electrified merchandising tools directly to BMW and MINI dealerships.

Enroll today

Enroll today

Enroll today

Request a demo

Request a demo

Request a demo

Electrified Merchandising Designed for Every Powertrain

Shoppers comparing EVs, PHEVs, and Hybrids want clear, reliable answers.

The Lectrium Dashboard turns your VDPs into interactive sales tools that help shoppers understand electrified vehicles and move forward with confidence.

Built on VIN-specific data, the Dashboard displays:

  • Accurate range and fuel economy

  • Charging times and plug type insights

  • Ownership savings and cost comparisons

  • Used EV range and battery condition

  • Real-time, engaging visuals that keep shoppers on your site

Lectrium Dashboard is tailored for every inventory, every powertrain, and every BMW dealer.

Range Maps

The Dashboard turns real driving data into a road-accurate view of how far a vehicle can go. Shoppers can check range from their home or work address, explore real driving routes, and locate fast chargers instantly.

Range Maps

The Dashboard turns real driving data into a road-accurate view of how far a vehicle can go. Shoppers can check range from their home or work address, explore real driving routes, and locate fast chargers instantly.

Range Maps

The Dashboard turns real driving data into a road-accurate view of how far a vehicle can go. Shoppers can check range from their home or work address, explore real driving routes, and locate fast chargers instantly.

Range Maps

The Dashboard turns real driving data into a road-accurate view of how far a vehicle can go. Shoppers can check range from their home or work address, explore real driving routes, and locate fast chargers instantly.

Charging Times

Home charging is explained in a simple, practical way: Level 1 vs. Level 2 timing, plug compatibility, and battery usage based on daily driving habits. Allow shoppers to get an estimate for their EV charger installation with the Qmerit integration feature.

Charging Times

Home charging is explained in a simple, practical way: Level 1 vs. Level 2 timing, plug compatibility, and battery usage based on daily driving habits. Allow shoppers to get an estimate for their EV charger installation with the Qmerit integration feature.

Charging Times

Home charging is explained in a simple, practical way: Level 1 vs. Level 2 timing, plug compatibility, and battery usage based on daily driving habits. Allow shoppers to get an estimate for their EV charger installation with the Qmerit integration feature.

Charging Times

Home charging is explained in a simple, practical way: Level 1 vs. Level 2 timing, plug compatibility, and battery usage based on daily driving habits. Allow shoppers to get an estimate for their EV charger installation with the Qmerit integration feature.

Fuel Savings

Fuel savings reveal the true cost advantage of EVs, PHEVs, and Hybrids. The Dashboard uses VIN data and local energy prices to calculate monthly and annual savings, adapting to how far the shopper drives and how long they plan to own the car.

Fuel Savings

Fuel savings reveal the true cost advantage of EVs, PHEVs, and Hybrids. The Dashboard uses VIN data and local energy prices to calculate monthly and annual savings, adapting to how far the shopper drives and how long they plan to own the car.

Fuel Savings

Fuel savings reveal the true cost advantage of EVs, PHEVs, and Hybrids. The Dashboard uses VIN data and local energy prices to calculate monthly and annual savings, adapting to how far the shopper drives and how long they plan to own the car.

Fuel Savings

Fuel savings reveal the true cost advantage of EVs, PHEVs, and Hybrids. The Dashboard uses VIN data and local energy prices to calculate monthly and annual savings, adapting to how far the shopper drives and how long they plan to own the car.

Used EV Battery

For used EVs, the Dashboard goes beyond standard specs by estimating real-world range based on age and battery condition. Integrated AVILOO battery certification gives shoppers verified health insights - all displayed directly on your website.

Used EV Battery

For used EVs, the Dashboard goes beyond standard specs by estimating real-world range based on age and battery condition. Integrated AVILOO battery certification gives shoppers verified health insights - all displayed directly on your website.

Used EV Battery

For used EVs, the Dashboard goes beyond standard specs by estimating real-world range based on age and battery condition. Integrated AVILOO battery certification gives shoppers verified health insights - all displayed directly on your website.

Used EV Battery

For used EVs, the Dashboard goes beyond standard specs by estimating real-world range based on age and battery condition. Integrated AVILOO battery certification gives shoppers verified health insights - all displayed directly on your website.

Why BMW Dealers Choose Lectrium

BMW dealerships nationwide are already seeing the benefits of electrified merchandising that meets OEM standards.

Seamless Integration

Lectrium’s Dashboard installs quickly on BMW dealer websites and works with your existing VDP workflows, giving your team a modern EV sales tool without technical roadblocks.

OEM-Certified & Co-Op Eligible

Because the product meets BMW’s rigorous certification requirements, it can be supported with co-op funds and is ready for deployment across single stores or dealer groups.

Boost Shopper Engagement

With data that matters - range, charging, savings, and more - customers spend more time exploring EVs on your site and enter the sales funnel with confidence.

Convert More Electrified Leads

By showing accurate, compelling data up front, you reduce buyer uncertainty and dramatically pre-qualify shoppers before they pick up the phone.

Loved by Forward-Thinking BMW Dealers

Loved by Forward-Thinking BMW Dealers

"Lectrium has helped us showcase potential savings customers can expect when they make the change to an EV right on our website. We’ve found them to be a great partner in evolving with the changing EV marketplace."

5.0

/ 5.0

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BMW of Idaho Falls

Sales Manager

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BMW of Idaho Falls

Sales Manager

Ready to See It on Your Website?

Bring electrified merchandising tools that meet OEM standards to your BMW dealership.

  • Add VIN-powered Dashboard tools to your VDPs

  • Showcase range, charging, savings, and more

  • Capture more EV leads with confidence

  • Add VIN-powered Dashboard tools to your VDPs

  • Showcase range, charging, savings, and more

  • Capture more EV leads with confidence

  • Add VIN-powered Dashboard tools to your VDPs

  • Showcase range, charging, savings, and more

  • Capture more EV leads with confidence

  • Add VIN-powered Dashboard tools to your VDPs

  • Showcase range, charging, savings, and more

  • Capture more EV leads with confidence

Enroll Today

Request a demo