Beating Tesla at its own game

For too long, Tesla has been hiding true MSRP to show EV shoppers a not-so-clear discounted price for their vehicles. Let’s take a closer look at how dealerships can address this challenge and present EV savings in a more transparent and informative way.

What is Tesla doing?

Tesla has been hiding true MSRP to show EV shoppers a not-so-clear discounted price, which includes federal credits, state credits and fuel savings:

Actual MSRP

Less federal credit: $7,500
Less state incentive: $500
Less fuel savings: $3,600

= price after probable savings shown to customers

For example, the pricing on this Model Y:

"Price after probable savings" for a Tesla Model Y in New York — Tesla's "Price after probable savings" on a Tesla Model Y

What can dealers do to combat this?

While Tesla has been called out for their lack of transparency, this information does show a deep understanding of the possible savings available when it comes to selling electric vehicles. No doubt, this financial savings data and information is helpful to shoppers when shown transparently.

Lectrium’s EV Savings Badge allows dealers to show these savings in a clear and informative way on their DDC, Dealer Inspire, Team Velocity, Dealer eProcess, Dealer On, etc. websites.

Additionally, the Badge also converts shoppers into leads once they check their personal eligibility for the federal tax credit through the Badge's eligibility form.

Over 100 dealership websites have added the EV Savings Badge. Add your group in July to begin out-competing Tesla in your area!

New quarter, new EV goals 🚘⚡️

Have big EV targets for Q3? Let’s have a conversation about your electric inventory and discuss how we can help you reach those goals.

Lectrium upgrades dealership EV detail pages with impactful data and visuals for shoppers considering electric.

The EV Savings Badge: Join 300+ dealerships across the U.S. showcasing EV ownership savings on their website. Highlight federal and state tax credits, fuel cost savings, and maintenance savings for each EV and PHEV in your inventory.

The EV Range Map: Join 200+ dealerships addressing range anxiety by helping their customers visualize the range of each EV and PHEV inventory on an interactive map.

The CO2 Savings Badge: Our newest tool showcases the environmental impact of your electric inventory, providing easy-to-understand CO2 emissions savings data.

Enable shoppers to make informed purchasing decisions, and emphasize the value of your EV and PHEV inventory by bundling these tools on your website. Book a meeting with our team to get a full demo.