Dealer Partner Program
Dealer Partners
OEM Support
More qualified leads
65% more leads per rooftop
48% lead-to-sale in top cohort
More leads per rooftop
Lectrium dealers averaged 7.6 unique leads per retailer vs. 4.6 for non-customers — the single clearest gap in the pilot.
Better traffic conversion
Pilot rooftops turned 1.86% of VDP views into leads vs. roughly 1.2% for the control group, extracting more demand from the same traffic.
Strong sales efficiency
In the top pilot cohort, 48% of leads converted to units sold, proving the leads weren’t just more numerous — they closed.
Resilience through market headwinds
Facing the same steep EV inventory declines as everyone else, pilot dealers retained a higher share of their leads — pointing to merchandising tools, not stock levels, as the driver.
Demand captured vs. left on the table
Pilot dealers pulled in 94 incremental leads by beating the control pattern, while control dealers collectively lost 128 leads they could have captured with the platform.
Dealer Partners
Retailers bring the shopper traffic, inventory context, and sales execution. Lectrium helps them convert more of that demand while preserving the dealership experience.
Lectrium Platform
VIN-specific education, EV savings, range maps, charging insights, and lead capture turn each VDP into a guided electrified buying experience.
OEM Support
OEM alignment helps retailers launch with confidence, consistent brand standards, and a cleaner path from shopper education to sales follow-up.