Turn EV shoppers into more dealership-ready electrified leads

Lectrium partners with dealer groups and OEM programs to make EV and hybrid merchandising measurable, compliant, and easier to act on — from VDP education to CRM-ready electrified leads.

What “Electrified” means

Electrified spans new and used EVs, Plug-in Hybrids, Mild-Hybrids, and EREVs — each with distinct shopper questions, inventory context, and merchandising needs.

Request a demo

View pilot results

LECTRIUM

Merchandising + Lead Intelligence

Dealer Partners

OEM Support

More qualified electrified leads

65% more electrified leads

48% electrified lead-to-sale

Pilot results

The clearest signal: partner dealers captured more electrified leads from the same shopper traffic

Across pilot rooftops, Lectrium’s merchandising tools helped dealers retain more electrified leads, convert more VDP views into electrified opportunities, and close more efficiently even as EV inventory tightened.

65%

More electrified leads per rooftop

Lectrium dealers averaged 7.6 unique electrified leads per retailer vs. 4.6 for non-customers — the single clearest gap in the pilot.

1.86%

Better traffic conversion

Pilot rooftops turned 1.86% of VDP views into electrified leads vs. roughly 1.2% for the control group, extracting more electrified demand from the same traffic.

48%

Strong sales efficiency

In the top pilot cohort, 48% of electrified leads converted to units sold, proving the leads weren’t just more numerous — they closed.

Resilience through market headwinds

Facing the same steep EV inventory declines as everyone else, pilot dealers retained a higher share of their electrified leads — pointing to merchandising tools, not stock levels, as the driver.

94 gained vs. 128 missed

Electrified leads captured vs. left on the table

Pilot dealers pulled in 94 incremental electrified leads by beating the control pattern, while control dealers collectively lost 128 electrified leads they could have captured with the platform.

A true three-way partnership for electrified retail

Lectrium gives dealer partners the merchandising layer, OEM programs provide brand alignment and support, and retailers turn that shared foundation into measurable electrified lead and sales outcomes.

Dealer Partners

Retailers bring the shopper traffic, inventory context, and sales execution. Lectrium helps them convert more of that demand while preserving the dealership experience.

Lectrium Platform

VIN-specific education, EV savings, range maps, charging insights, and electrified lead capture turn each VDP into a guided electrified buying experience.

OEM Support

OEM alignment helps retailers launch with confidence, consistent brand standards, and a cleaner path from shopper education to sales follow-up.

Ready to see what Lectrium can do for your rooftops?

Request a demo and we’ll show how Lectrium can help your dealership capture more electrified leads without adding friction to your VDP flow.

Request a demo